En Soie x CA

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En Soie is a Zurich-based brand that brings together traditional craftsmanship and contemporary design. Known for its vibrant color palette, distinctive patterns, and timeless silhouettes, the brand stands for garments that are made with care and designed to last. In contrast to fast-paced fashion cycles, En Soie focuses on longevity, thoughtful production, and enduring quality.

This series responds to these values by staging an En Soie garment in public space. Using playful, hand-held protest signs, the images shift the language of demonstration toward a call for what the brand represents: more color, more joy, and more quality in the clothes we wear. Rather than making political demands, the signs articulate values such as sustainability, longevity, and bold design.

Photographed on the street, the work explores visibility and presence, showing how a single garment moves through different everyday contexts while remaining unmistakably En Soie. The series treats clothing not as a disposable trend, but as something to anticipate, to live with, and to hold onto over time.

Product Shoot for En Soie
Digital Photographs
Portrait Module at Camera Arts in HSLU DFK
Mentoring through Yumna Al-Arashi
October 2025